A proactive recycling campaign is underway as part of a continued drive to turn Erewash into a top performing ‘green’ champion.
The new campaign, launched by Erewash Borough Council, aims to encourage more people to recycle and to reduce the amount of non-recyclable waste being wrongly put into green bags or blue bins.
Thanks to funding from Derbyshire County Council, a professional company has been commissioned to carry out the research and to find out from residents how they use the recycling services provided.
At the forefront of the campaign will be a ‘Let’s Do More’ appeal – with the key message that by working together we can cut down on the amount of waste taken unnecessarily to landfill.
Latest figures show that a respectable 40 per cent of the total amount of waste collected from households in Erewash is being recycled. However, the council’s recycling team has revealed that as much as 25 per cent of waste put into black household waste bins can be recycled
Nationally, the Government has set a target of recycling 55 per cent of waste by 2020 and the council is keen to step up its education-backed drive to help residents understand just how many everyday household items can be recycled.
Councillor Garry Hickton, the council’s lead member for environment, said: “There is now a national desire for everyone of us to take our responsibilities to protect our planet seriously, we have all seen the ‘war on waste’ headlines. Right up there on the agenda, of course, is concern over the senseless amount of waste that we have to dump at landfill when it could, instead, have been recycled.
“We are always looking to improve further the good work that is being done by our residents. In this borough, it is possible to recycle a wide range of items – much more than is some other areas – and we see this campaign as very much working with householders to help them understand and then spread the message about just how easy it is to recycle.”
Four areas around Long Eaton, Risley, Sandiacre, and Ilkeston have been selected for the campaign. In the first phase staff will go out to the target areas to see how well residents are recycling.