Early success for card plan

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A LOYALTY card for shoppers in Erewash has received backing from an Ilkeston travel agents.

If the card – which will give shoppers access to exclusive offers in stores across the whole borough – is given the go-ahead, Ilkeston Co-op Travel in Bath Street has said it will offer card holders a five per cent discount on bookings.

Market towns co-ordinator Paul Calladine, from regeneration agency Erewash Partnership which is behind the scheme, said: “It’s fantastic that Co-op has got behind us.

“We’ve had a great response to this on the website already.”

The free loyalty card scheme, which is being backed by the Advertiser, is currently being discussed with Erewash businesses until March 28.

If you run a businesses and want to sign up to the scheme then simply log onto www.erewashloyaltycard for more details and register your interest.