A Christmas campaign to crackdown on violence designed to warn of a zero tolerance approach to party season abuse was launched in Ilkeston this week.
Erewash Borough Council, backed by Erewash Community Safety Partnership and Derbyshire Police, has produced car stickers and beer mats for the campaign, which aims to reduce alcohol-related violence and abuse as the busy run-up to Christmas gets underway.
Drinkers will see the ‘zero tolerance’ message on the mats in pubs across Erewash, while the campaign will also see car stickers in all the borough’s licensed taxis and private hire vehicles - giving the clear message to passengers that violence and abuse will not be tolerated.
Cllr Barbara Harrison, lead member for environment, said: “The zero tolerance message is absolutely clear...there is never any excuse for abuse or violence.
“This is a busy time of year when there is a higher risk of violence fuelled by alcohol, so we believe it is vital to get this message out to support our pubs and the taxi trade.
“We know the hectic Christmas party celebrations gather pace now and we wish everyone an enjoyable, safe and healthy festive season – and urge everyone out drinking to heed thewarnings and help us reduce alcohol-related crime.”
The mats and stickers are already on display, just in time for the hectic party season which is getting into fullswing.
The campaign is designed to be seen by party goers as a timely reminder to everyone who is out drinking that alcohol-related crime is not acceptable.
The double-sided beer mats feature the zero tolerance warning on one side and a reminder on the other side that there is free tap water available at licensed premises.