Smokers will be given butt pouches in an attempt to stop cigarette ends littering the town’s pavements.
Erewash Borough Council has launchedthe Love Your Town anti cigarette littering campaign to raise awareness and reduce the amount of cigarette litter around the borough.
Leaflets and posters will be on show throughout Erewash and extra cigarette butt bins have also been put up around Ilkeston and Long Eaton.
Councillor Barbara Harrison, the council’s lead member for the environment, said: “We all have a responsibility to keep our borough clean and it is not acceptable for smokers to discard their cigarette butts on the streets hoping that someone else will clean up after them.
“Smokers should be warned that dropping cigarette butts is a littering offence and, if caught, they face an on-the-spot fine of £75.
“Additional cigarette butt bins have been installed and are conveniently located in the town centre and will mean there is no excuse for smokers to throw their cigarette ends on the floor.
“I would ask residents and visitors to support the council’s campaign and help keep our streets clean.”
A recent survey found that 95% of respondents agreed with the council’s stance in handing out a £75 fine to anyone caught littering cigarette ends.
Approximately 9 tonnes of cigarette litter is collected across the borough each year.