Derbyshire County Council is highlighting the need for more foster carers and adoptive parents with a New Year TV advertising campaign.
The authority – which currently cares for nearly 670 children – is running the adverts on ITV1 Central and ITV Yorkshire Belmont.
The campaign features children talking about their future ambitions, with the tagline “You can help them get there”.
Cllr Kevin Gillott, Cabinet Member for Children and Young People, said: “Caring for children is one of our most important responsibilities.
“I hope these adverts will attract more people to come forward to foster or adopt.”
420 foster carers currently provide homes for children across Derbyshire but more are needed to replace people retiring or moving abroad.
Anyone interested in fostering or adoption should call 0800 083 7744 or visit www.derbyshire.gov.uk/adoptionandfostering.