The Football Association has come under intense scrutiny from outraged fans after they put the new 2014 England World Cup shirt for sale at £90.
Both the all-white home kit and the red and white away kit were released by Nike yesterday morning ahead of the Three Lion’s upcoming World Cup campaign in Brazil this summer and have left football fans absolutely stunned at the sky-high prices they can expect to shell out if they want to wear the real deal that is the ‘authentic matchday’ shirt.
A cheaper alternative in their regular replica shirt has also been released, although you can still expect to spend a wedge on that too at a whopping £60.
Experts at Nike and the FA have justified the price by exclaiming that “The new dual-knit fabrication incorporates cotton and recycled polyester for superior sweat-wicking properties, a softer feel and a more flattering shape.” as well as the kit keeping supporters cool this summer as the shirt boasts “laser-cut side panels and engineered mesh” for added ventilation, but this hasn’t done any good in winning anyone around.
Controversial Queens Park Rangers midfielder Joey Barton, a man whose never short of something to say spectacularly lashed out at the FA and Nike over the new kit on twitter yesterday he said: “£90 for the new England shirt is taking the mickey out of the fans. When will it stop?
“I wonder what ‘magic’ technology it has this time that forces the price up but doesn’t actually work.
“Also technology that the supporters don’t need. When will brands start to listen. Fans just want to feel apart of it. Part of the tribe.
“When will football/brands start to stop pricing them out. #workingmanssport
“Appalling. In my opinion. Football again allows commercialism to eat away at its soul. Something has got to give.
“Its literally a white sports top with an England badge on. Costs about £2 pound tops to make in some sweatshop in the east.”
Parents looking to buy the shirt for their children can expect to pay £40 for the shirt for ages 3-8, and £42 for 8-15.
What are your thoughts on the new England kit? Are you going to buy one in anticipation for this years World Cup? Comment below and let us know.