Pet treats are a howling success

Cia Magnusson with one of her Faerytails cake creations.
Cia Magnusson with one of her Faerytails cake creations.

We all have those moments on a Monday morning when we think to ourselves, ‘there’s got to be more to life than this’.

Some may even follow this train of thought up with some internet searches such as ‘what’s it like being an airline pilot’ or some other type of exciting profession.

Cia Magnusson, centre, temps Roxie and Womble with one of her Faerytails cake creations at Sarah Pritchard 's Furry Tails Dog Grooming shop on Wharncliffe Road, Ilkeston, who are selling the dog treats, also pictured is Simon Blake also from Furry Tails.

Cia Magnusson, centre, temps Roxie and Womble with one of her Faerytails cake creations at Sarah Pritchard 's Furry Tails Dog Grooming shop on Wharncliffe Road, Ilkeston, who are selling the dog treats, also pictured is Simon Blake also from Furry Tails.

But the inspiration for Cia Magnusson’s new career didn’t come from a search engine.

The former accounts assistant’s eureka moment came during a birthday party she was hosting for her dog.

Forty-five year-old Cia and her partner had decided to put on the bash for a rescue dog they had re-homed who was a bit wary of humans after bad experiences in the past.

“She had been really badly-treated and was scared of her own shadow,” said Cia.

“But we found she was happy to be around people if they had a dog with them so we decided to throw a birthday party for her.

“And because everybody knew her story we had people coming from all over the country.

“I’ve always been into baking and while I was preparing food for the owners I thought I would knock something together for the dogs as well.”

Cia’s menu on the day consisted of dog-friendly tuna, salmon and peanut cookies.

She said: “One of my friends at the party said, ‘do you think you could sell these?’

“And though I was working full-time, I thought, ‘yes, I suppose I could.’

“And by the following Monday my other half had set up the website and Facebook account, and before long we had businesses offering to stock them for us.”

Things got moving pretty quickly after that for Cia and her new business, Faerytails.

And by December last year, Cia, of Jackson Avenue, Ilkeston, had quit her job as a Swedish-speaking accounts assistant and, as well as being stocked in several pet stores, Faerytails is taking orders from as far afield as the USA.

She said: “It’s strange when you get a message from someone on the other side of the world asking for cakes or cookies.

“I think one of the things with the cakes is that many of them out there look very much the same, but ours are different.

“But dog treats are booming now and people are becoming more aware of the rubbish that goes into a lot of shop-bought treats.

“If you buy products that are mass-produced you will find more stuff in them that is bad for dogs.”

But Cia admits the success of Faerytails has taken her by surprise.

She added: “When we started out with cakes we had five orders in two months and I thought we would just stick with treats, but now we have people who ordered birthday cakes last year coming back to us.”

After the success she’s had so far, it’s little wonder Cia is optimistic about the future and is already branching-out further with her first order of a horse cake.

“People come to me and say, ‘can you do this’ and that’s how I tend to come up with new products," she added.

“Someone wanted a totally grain-free cake, so I added that recently.”

To find out more about

Faerytails, visit https://faerytails.co.uk.