A new 99p store will open its doors in Ilkkeston this week.
Simon Allcock is setting up shop at 60 South Street and hopes to tempt customers in with homewares, seasonal products, snacks and confectionery, cleaning products, dvds and more.
Simon said: “It is nerveracking, I’ve thought about it before but then I never went through with it but this time I decided to go for it.
“My family have been really supportive and people I’ve spoken have shown an interest.”
The shop, next to Ilkeston Job Centre will be officially opened on Monday September 23 at 10am.
It will be open seven days a week.