Success for seat warmer business

MDL09107A1 - Long Eaton, football seat warmers. l-r Max Goode, 13, Lesley Goode, Eben Goode, seven and Matt Goode
MDL09107A1 - Long Eaton, football seat warmers. l-r Max Goode, 13, Lesley Goode, Eben Goode, seven and Matt Goode

A FAMILY business is celebrating after scoring a £50,000 investment from Barclays for their stadium seat warmer firm.

Matt Goode came up with the idea of a seat warmer after he took his children to a football match a few years ago and had to watch the game with his son and daughter on his knee because of cold seats.

He said: “One day I looked up to the executive boxes and padded seats and it was a ‘eureka’ moment.”

Since then Goodeseats has expanded and is now making the seat warmers for Premiership teams including Aston Villa, Newcastle United and Everton.

Matt said: “We never expected we’d win the Barclays competition.

“We wake up everyday pinching ourselves and then realise it’s real and have a massive smile on our faces.

“It means so much to us, the money will mean that we can stockpile and manufacture all year and with Barclays being the Premiership sponsor their contacts and help will be invaluable.”

Matt found out Goodeseats had won the £50,000 prize at a star studded bash hosted by Barclays in London on Wednesday night.

The firm beat off competition from 29 finalists in nine regions to secure the investment.

Matt added: “It’s just unbelievable to have won.

“We had a company from Canada call up last year who wanted to order 15,000 but we had to say no because we just couldn’t have had it ready. That won’t be the case now.”

The seat warmers are similar in size to a laptop bag and have a waterproof pocket to keep match programmes and car keys in.

The bottom part is cushioned with another pocket where a reusable gel heat pack can be placed.

Erewash MP Jessica Lee congratulated the firm.

She said: “I was thrilled to hear that Leslie and Matt had won the Barclays One Small Step competition.

“What a brilliant result for the Goodes and Long Eaton.”