Take away the cycling success of Team GB and the Olympic medal tally takes a big hit so it’s no wonder that Ilkeston’s Dave Brailsford, British Cycling’s performance director, has been hailed a hero by sports fans.
While medalists who picked up the highest prize return home to towns and villages across the country to find a golden post box, Erewash Borough Council has handed the highest civic honour that can be granted by a local authority, the Freedom of the Borough, to Dave Brailsford.
The honour is only awarded to the highest of achievers and achieving is something Dave has definitely done.
Under his guidance, numerous cyclists including Chris Hoy, Bradley Wiggins, Jason Kenny, Victoria Pendleton, Mark Cavendish and Laura Trott have all smashed their way on to the cycling scene celebrating countless successes and becoming household names thanks to Dave and his team’s guidance.
Athens saw the start of a gold rush for Bristish Cycling and since the 2004 Olympics our cyclists have gone on to win medals at both the Beijing games in 2008 and London this year.
When the greatest show on Earth came to the capital Team GB riders claimed 12 medals from a total of 14 road and track events, including eight golds - making them the most successful track cycling team in modern history.
As well as Olympic success Dave, in his role as Team Sky principal, oversaw Bradley Wiggins’ Tour De France victory this year.
In September Dave is expected to bring Bradley to his home town when the Tour of Britain comes to Ilkeston.
The winner of the BBC Sports Personality of the Year Coach Award in 2008, Dave has already been appointed a CBE and OBE but there have been calls for Dave to be knighted and become a sir.
And given the huge response from Advertiser readers there won’t be any arguments.