Wristbands will be handed out in Ilkeston and Long Eaton in an attempt to deter young people from drinking too much alcohol.
Erewash Borough Council’s licensing team wants to promote a health message to drinkers in the 18 to 26 years age group with the aid of interactive wristbands and posters.
The bands will be handed out in the town centres on Friday September 26 by members of the council’s licensing team, neighbourhood wardens and police officers.
The silicone wristband carries the slogan ‘B-safe B-responsible’ and a QR Code which when scanned goes to a ‘drink aware’ page on the Erewash Health Club website.
The user is asked to complete a short questionnaire and can follow links for health guidance on alcohol harm. All completed questionnaires will be entered into a prize draw to win a Samsung Galaxy Tab 4 7.0 tablet computer.
Councillor Barbara Harrison said: “The council, police and the licensing trade are working in partnership to positively promote a health message to drinkers in the 18-26 years age group.”