Beer mats in pubs across the borough will be telling drinkers just how much alcohol is in their favourite tipples this Bank Holiday.
Police and Erewash Borough Council have joined forces to promote safe drinking in the area through the new beer mats
A key aim of the campaign is to encourage residents to stay healthy by drinking sensibly – while it is hoped that the beer mat messages will also help stop alcohol-related crime – such as drink driving – and disorder over the holiday weekend.
Pubs across Erewash are backing the campaign and will, where possible, promote products that have lower alcoholic units in them, they say.
Cllr Barbara Harrison, the council’s lead member for environment, said: “The August weekend is traditionally a busy one for pubs as people make the most of the end of summer
“So it is a great time to do a focussed campaign that aims to make drinkers stop and think about the amount they are drinking and the harm they are doing to themselves. “