MORE than 100 shops will be keeping their doors open on Wednesday afternoons, after a campaign to get people shopping in Ilkeston.
A survey by Erewash Partnership this week revealed that shops have responded well to calls to break with tradition and trade all day midweek.
A trial run started yesterday with independent and chain stores in the town agreeing to stay open all day Wednesday until the end of January.
Paul Calladine from the Partnership said: “The response so far has been positive. A fair number of shops already do stay open on Wednesday afternoons, contrary to popular perception, but the fact that more are prepared to take the plunge is encouraging.”
And Cllr Geoff Smith, lead member for planning and regeneration, said; “This trial could be a shot in the arm for local businesses.”
Some traders say they have already gained from opening on Wednesday afternoons ahead of the initiative.
Sandra Lee, who opened Harpur and Finch in Bath Street last month, said: “We have opened the last two Wednesday afternoons and the response from the public has been fantastic.”
A free promotional package, including posters for shop windows, can be found at www.ilkeston.biz.