THE Ilkeston Advertiser has signed up to a new campaign offering 12 weeks of free advertising worth nearly £15,000 to the area’s three most dynamic fledgling businesses.
The competition is being spearheaded by industry leaders the Newspaper Society in a bid to deliver a huge boost to local enterprises.
The unprecedented initiative – backed by Dragons’ Den judge, Deborah Meaden – is called Local Business Accelerators and will offer a real helping hand to three businesses in our towns looking to take that next step, while showcasing the strength and value of the Advertiser for local businesses and communities.
As part of the contest, we will be searching for Ilkeston’s most promising young businesses and help them accelerate their success with top professional advice from a local business expert in the Derbyshire and Nottinghamshire Chamber of Commerce.
The top three businesses from the area will also receive a substantial allocation of free advertising space in the Advertiser totalling £14,971 over a 12-week period.
Third place will pick up £3,029 worth of advertising, second place will receive £3,847 worth and first place will receive a package totalling £7,277.
What’s more, one lucky business picked from the hundreds of regional winners, will get individual one-on-one mentoring sessions from the LBA national ambassador Deborah Meaden, who will become a consultant and mentor to the business for one year.
Deborah Meaden said: “I’ve seen the unique contribution that local press makes to the success of local businesses time and again with my own ventures.
“In this age of enterprise it has never been more important to drive awareness about the value of local marketing for a fledgling business, which is why I’m so proud to support Local Business Accelerators and help build thriving and industrious communities.”
Local Business Accelerators is open to all businesses active in the local community, between one- and three-years-old and full of potential.
They may have a great idea or product, or even found a new market. They’re the kind of businesses that will create new jobs and individually they will create pride in the community.
If you run such a business, or know anyone who does, and want the chance to receive invaluable business support and advertising space in the Ilkeston Advertiser, visit www.accelerateme.co.uk for more information on the scheme and how to enter. Entries close November 14, 2011.
Geraldine Allinson, president of the Newspaper Society, said: “The UK needs to grow local businesses like never before, and local businesses need local press.
“No other medium has the power, local knowledge and influence to activate a scheme like Local Business Accelerators.
“It’s where local newspapers have always made a real difference: by helping to build strong local businesses and encourage thriving communities.”
Advertiser editor Peter Hemmett added: “We are always looking at ways to help local enterprises in our area and this is a great way to show the important role the Advertiser plays in promoting local businesses, while also giving three of our local firms the chance to take this opportunity to grow into even bigger and better things.”