An Eastwood trader was fined £440 for putting up roadside adverts after twice getting warnings from a council.
John Taylor was promoting a car boot sale and put a sign beside Ilkeston Road in Heanor on April 5 last year, magistrates heard.
He was traced through his firm Blue Sky Fairs and sent a warning. The sign was promptly removed but another was found the next month beside the A6 at Buckland Hollow, said Angela Fox, prosecuting for Amber Valley Borough Council.
Taylor was sent a £60 fixed penalty notice which he paid but another 21 adverts were later reported to the council by passers-by or neighbourhood wardens.
Miss Fox told Southern Derbyshire magistrates: ”The council seeks to control the illegal display in the interests of amenity and public safety, particularly because it can cause a distraction to road users.”
She said the council issued a warning and then a penalty notice, which served as a second alert. After that, it prosecuted offenders.
Taylor, 59, of Lawrence Avenue, Eastwood pleaded guilty to ten counts of displaying the adverts without permission between October and January.
As well as the fine, he must pay £225 prosecution costs and a £15 Government surcharge.
He told the court in Derby the first two signs had been fixed to street furniture and he thought that was why the council objected.
After that, he fixed them to a wooden stake which he pushed into the ground.
Taylor told the JPs: ”You see signs put up by major companies like the Co-op, the National Lottery and Hallmark Cards.
“These are big national companies and they don’t get planning permission.
“If a company like the Co-op or the National Lottery have a sign out by the highway, you might assume it’s legal.”
Presiding magistrate Derek Bale told him: ”It’s not for me to comment on the Co-op or Hallmark Cards.
“I don’t know whether they have been prosecuted.”