Free one-hour parking has been launched in car parks in Ilkeston and Long Eaton as part of a trial to boost town centre regeneration.
Erewash Borough Council has abolished the 60p one hour charge in 11 car parks in Ilkeston – East Street, Baker Street, Chapel Street, Pimlico, Station Road, Wilton Place, Albion Centre, Albion Centre extension, Club Row, Queen Street and South Street.
Councillors agreed to run the one hour free parking as a pilot until June 28 in the busiest town centre car parks and the scheme will replace the free 30-minute bays.
Councillor Barbara Harrison said: “We are delighted to start the New Year with this very positive move that we know has already been welcomed by both traders and residents alike.
“We see this as a major step in our continued drive to support our town centres and it follows discussions with local businesses, the Chamber of Trade and local residents who felt that an increased period of free parking would be beneficial.
“This council will continue to do all it can to help with the wider regeneration of Ilkeston and Long Eaton town centres – but we hope this key offer will encourage more residents to show their support for their town.”
The council will be asking traders to help it monitor the impact and see if it does make a difference.
Shoppers can park in any of the bays in the car parks offering the free parking at any time of the day but must obtain a ticket from the pay and display machine.