Long Eaton to make its mark on world stage

A new high-profile campaign is being launched to promote Long Eaton’s worldwide reputation as a centre of excellence for its upholstery.

Erewash Borough Council is expected to confirm their support at a meeting of the Executive today (Thursday) to develop a brand that will promote the town as the ‘UK Centre of Quality Upholstery Manufacture’.

The proposal is the brainchild of Long Eaton Chamber of Trade, which has asked the council to endorse the brand as a way of supporting local businesses and raising the profile of the town on an international level.

The town has long been associated with the upholstery industry and is recognised across the world for its quality, with clients like Harrods, Bloomingdales and famous interior designers all purchasing Long Eaton upholstery.

Chamber of Trade members are keen to develop a recognised logo and brand that could be used as a platform to boost the town further, encourage more business and as a way of raising the profile of manufacturing careers within local schools.

Cllr Geoffrey Smith, Erewash Borough Council’s Lead Member for Regeneration and Planning, said: “This is a very exciting proposal and is a tribute to the enthusiasm of Long Eaton Chamber of Trade, which has a whole range of ideas on how the brand could be used to reap the benefits of the town’s excellent reputation.

“The development of a brand and new campaign will open up all sorts of opportunities.

“We should all be very proud of the furniture trade and work to ensure its quality continues to be recognised globally.”

Long Eaton Chamber of Trade believes there are around 60 upholstery companies in Long Eaton, employing around 2,250 people and with a turnover of £250 million.