All over Ilkeston, there has been an increase in itchy top lips coupled with an apparent desire to look like Freddie Mercury or Magnum PI.
Movember fever has certainly taken hold of the town, as these pictures show.
The moustache cultivating started on November 1 so these growers are well over halfway through their charity campaign, raising money and awareness for male cancers.
Staff and members of the Manor Gym in Ilkeston have teamed up for the month.
Search for the 13 lads, known as The Manor Mo-Bro’s here
In another team effort, male staff at local firm Glazedale,co.uk are pruning their lip hair, including team captain Darren Shelbourne. Donate here
Also we can see Chris Smith, 42, from Ilkeston who has been updating his ‘tache-growing progress on his twitter account, @chrispics70.
And Ilkeston-based Scout leader Paul Sheldon has been cultivating his self-proclaimed ginger mo’ all month long. Donate here.
Advertiser editor Peter Hemmett has promised to show the town his efforts next week.