A new bar in Ilkeston is aiming to add its own unique touch to the ‘thriving’ pub scene in the town.
Owner of The Crafty One on South Street, Stuart Boddice, 42, is determined to make a success of the bottle shop and bar, which specialises in real ales and craft beers from around the world.
“When we have been out in Ilkeston we have seen the pub scene grow significantly and there are a lot success stories and we want to be apart of that,” Stuart told the Advertiser.
“With all the different pubs and business it has become quite a niche little circuit for people to visit.
“The opportunity came around to open up and it is one we are really excited about.
“The South Street side of town is really thriving and it has a good mix.”
The Crafty One offers customers the chance to enjoy their drinks either at the bar or to take them away to enjoy at home.
The bar has three sections - a bottle shop where people can purchase a drink and take it away with them or buy gift boxes. There is also the main bar area with live entertainment and a seating area for a more chilled out experience.
The Crafty One has 200 different craft beers and ales from around the world, real ales on cask, as well as wines, spirits, lagers and ciders.
Stuart explained: “We are doing something slightly different from everyone else.
“I think we are offering people a different kind of experience for a different set of drinkers.
“We are targeting a younger crowd.”
The family-run business opened in December and Stuart says the feedback has been positive so far.
He said: “We have been open about four weeks and it has been a baptism of fire.
“Our first week was around ‘Mad Friday’ so we were really busy.
“We have had a lot of people through the door from lots of different places, not just Ilkeston.
“We have had custom from all over Derbyshire and Nottinghamshire and we have featured in the CAMRA newsletter.
“Despite it being ‘Dry January’ we are still doing well and we have got some regulars already.”
Stuart’s passion to make it a success derives from when he used to brew his own beer.
Throughout his career Stuart has mainly been involved in buying and selling, and later on he ventured into technology.
Now he is aiming to combine all his skills to really put the bar on the Ilkeston map.
“It is a massive leap of faith and a massive risk but it is a challenge we are looking forward to,” Stuart said.
Stuart’s wife Kim, 44, also helps out in the business and the bar may be looking forward to more members of staff later this year.
For more information, go to www.facebook.com/thecraftyonebottleshop.
Anyone interested in performing live music at The Crafty One can call Stuart on 07967 749 648.