Shops scheme gets thumbs-up

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A PROPOSED loyalty card scheme for the whole of Erewash – backed by the Ilkeston Advertiser – has been given the thumbs-up by traders.

Following a consultation with borough businesses, regeneration agency Erewash Partnership said there had been positive feedback from traders during the consultation, which ended last week, and they were happy with the proposed format.

The scheme will give cardholders the chance to take advantage of exclusive offers in national chains, independent stores and market stalls.

But Market towns co-ordinator Paul Calladine said it needs more support from businesses to make sure residents can take full advantage of the deals on offer.

“We have had some fantastic offers proposed by retailers,” he said.

“But we still need more traders on board to ensure that the scheme goes ahead.”

The idea follows a successful scheme which previously operated only in Ilkeston and Long Eaton but which finished a year ago.

Shoppers collected stickers on a loyalty card scheme.

The new scheme, which enterprise agency Erewash Partnership hopes to launch next month, would also operate in villages throughout the borough as well as the two major towns.

It would be free to enter for all traders, whether they are part of national chains or small independents, and include those running market stalls.

Under the proposals, loyalty card holders would be encouraged to take advantage of special offers by traders, which would be widely promoted.

These offers would last for three months.

Advertiser editor Peter Hemmett said: “This scheme has the potential to help re-invigorate Ilkeston town centre.

“The more incentives we can give people to shop locally, the better.

“This scheme is a perfect example of one way we could entice local shoppers into our shops.”

Traders can apply to join the scheme via its website at

Alternatively contact Paul at Erewash Partnership on 0115 944 3944.

Responses need to be in by Monday, April 18.