Store staff go the extra mile for Alfie

Dedicated staff and customers at the ASDA superstore in Langley Mill have completed a stunning fundraising effort in aid of brave Awsworth five-year-old Alfie Smith, whose life is in turmoil because of a rare genetic condition known as Glutaric Acidemia.

Alfie needs constant physiotherapy as his body can’t process protein, which makes him weak and unable to walk. But the treatment is not available on the NHS and his devoted family are struggling to meet the spiralling costs.

Alfie Smith fundraising

Alfie Smith fundraising

But the ASDA effort has now collected more than £8,000 to support Alfie and his family.

The condition affects just one in 40,000 people and Alfie, who can only walk with sticks, has to have treatment in Luton at £700 a time.

James Pullar, the store manager at ASDA, heard about the youngster’s plight and decided to offer a lifeline to the family by holding in-store fundraising events throughout June.

Their efforts were boosted by generous donations from customers to send the total collected soaring into the thousands.

One of the key initiatives was a sponsored bikeathon held in the store on Wesley Street.

Supported by Revolution Fitness in Eastwood, whose manager, Emily Lockett, provided the use of an excercise bike, ASDA’s security team led by Arran Towle organised the in-store challenge.

Staff entered into the spirit of the event, wearing fancy dress and encouraging customers to dig deep for the cause.

Visit our website,, for a video of the bikeathon in full swing

Mr Pullar set the standards in his guise as a Hippy and colleagues followed suit dressing as superheroes, Disney characters, and story and film favourites, adding colour to proceedings.

“Our efforts for Alfie will bring a little sunshine into his family’s lives and we have done all we can to give this little boy a quality of life that he deserves”, said Mr Pullar.

Anyone who would still like to donate can contact James on 01773-536120 or