Table service has arrived at Ilkeston’s McDonald’s.
After a trial in 14 McDonald’s branches across the UK, table service is now being rolled out across the fast-food chain’s restaurants.
It is part of a host of new features which includes digital self-order kiosks. Customers will now be able to order direct from the digital kiosks and have their food delivered straight to their table.
Tim Dobbs, franchisee for four McDonald’s restaurants in Derbyshire, including Ilkeston, said: “I am really excited to announce the launch of table service in my Ilkeston restaurant.
“All of the new features have been introduced so that we can meet our customers evolving needs and table service is a great example of that.
“We know that for parents for example, it can sometimes be a stressful experience ordering at the till and carrying food while keeping an eye on children, so table service enables customers to order at the self-order kiosk and then sit down at a designated zone to be served their food.
“The introduction of table service also means that our people are in front of the counter, serving customers and helping them navigate our digital menu boards for the first time ever. It’s taken our customer service to the next level and our people and customers are have really embraced it.”
And Paul Pomroy, CEO, McDonald’s UK, said: “The trial of table service in 14 restaurants across England was so successful that I’m delighted to announce that we will be accelerating its roll out across all our newly transformed restaurants in 2016.”
“We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the lives of the customers we serve daily. Our converted restaurants like this one in Ilkeston will deliver a fast and easy experience, aided by digital and traditional ordering points, ensuring we continue to be enjoyed.”