Top traders are honoured

Petes upper crust cafe, High Street Long Eaton, winner of the good town trader award.
Petes upper crust cafe, High Street Long Eaton, winner of the good town trader award.

LONG EATON’S top shops, pubs and cafés have been honoured at the annual Good Town Trader Awards.

The scheme recognises and celebrates the achievements of businesses and rewards them for their commitment to excellence and customer service.

We revealed the Ilkeston winners last week and now enterprise agency Erewash Partnership who organise the awards as part of the borough council’s Pride in Erewash campaign, have presented their awards to the Long Eaton champions.

Café Zing won best café and Wild Goose Café which previously won best customer service came tops for its clean shop front.

The awards were presented at Pete’s Upper Crust Café in High Street which has recently been restored to its former glory thanks to grants and some cash from Erewash Borough Council.

The café was named as most friendly store to babies and children.

Partner Pete Thein said: “I’m just happy to have won an award of any sort, knowing that it’s the customers who have voted for it.”

With the restoration work soon to be finished Pete said he was hoping to win trade for the café and the High Street in general.

Energie Fitness for Women on Tamworth Road, which has more than 300 members, took the overall best prize for customer service.

Trainer Linda Peacock, said: “We are all very proud at winning this award, particularly as we are only eligible for some of the categories.”

The awards – a trophy and a certificate – were presented by the Mayor of Erewash, Cllr Robert Parkinson, and Erewash market towns co-ordinator Paul Calladine.

He said: “These awards mean a lot to the businesses concerned and their owners because they are voted for by the customers themselves, the people who regularly patronise these places and spend their money there.”

Supermarket Asda retained the prize that it won last year for being the best place locally to buy food.

The Most Attractive Market Stall Award went to Knowles Fruit and Veg.

Gifts Galore scooped the prize for most friendly store to people with disabilities and Ashley Peake won best window display.