We back loyalty card shops plan

THE ADVERTISER is lending its support to a new loyalty card scheme aimed at getting the whole of Erewash shopping in local stores.

Regeneration agency for the borough Erewash Partnership is consulting with traders this month on the plans to give out 20,000 free cards to shoppers which would allow them to take advantage of exclusive offers in national chains, independent stores and market stalls across the whole borough.

The idea follows a successful scheme which operated only in Ilkeston and Long Eaton but which finished last March.

The new scheme, which is hoped to be launched in May, would also operate in shops in Sawley, West Hallam, Kirk Hallam, Sandiacre, Breaston, Draycott, Borrowash, Breadsall and Little Eaton.

The scheme is free to enter for traders too, whether they are part of national chains, small independents or market traders.

Card holders would be encouraged to take advantage of special offers by traders which would be widely promoted. These offers would last for three months.

Editor Peter Hemmett said: “Here at the Advertiser we think it’s vital to support businesses and shops.

“We want to breathe new life into our towns and a scheme like this encouraging shoppers to shop locally can only help bring new stores into our area and help increase the variety of of shops we have that are the lifeblood of our towns.”

Erewash market towns co-ordinator Paul Calladine said: “This is an exciting prospect that could benefit both businesses and shoppers,” he said.

“But we need retailers to take ownership of this scheme. It will only work with their participation.”

Traders can apply to join the scheme or give feedback at www.erewashloyaltycard.com.

If the scheme goes ahead, shoppers will be able to see the latest offers on the website.

Organisers hope to distribute more than 20,000 loyalty cards and shoppers will be able to pick up cards from participating shops or via the website.

Those registering would be automatically entered into a monthly draw to win £20 of shopping vouchers.

The consultation lasts until Monday March 28.